Our methodology to launch a business in the U.S. consists of three phases:
1. Market Analysis
- Market sizing / market share projection
- Existing channels/methods of distribution used for similar products/services
- Strategic partner identification
2. Go-To-Market Plan
- Product positioning / pricing / licensing scenarios
- Channel partner selection
- Launch strategy (website, PR-media plan, industry analyst tour, social networks)
- Technical support plan (pre-sales-post-sales)
- Product brochures/presentations/other marketing materials design and publication
- Setting milestones and overall goals
- Establishing a budget to meet the goals and milestones
3. Implementation
- Resources indentified to execute the Go-To-Market plan
- Achieving milestones and goals
- Communicating regularly with client regarding progress on all fronts
- Adjusting plan to current market conditions
Contact us today to start the process of working together to launch your business in the U.S.
