Foreign technology companies coming to the U.S. to launch their business in the largest and most competitive market in the world typically try to go it alone and send an executive or other company employees to handle the launch. Using company expatriates can be a long and costly experience launching a business. There is a time for employees to be in charge and manage the operation here locally, but that time is not at the beginning of the process.

According to an excerpt from the book Working Abroad, published by the Swedish Export Council, regarding the use of expatriates to launch a business overseas,

“… it may be ten times more expensive than hiring a native employee.”

Outsourcing all or parts of the process to enter the U.S. market will save time, save money and most important of all, get you to revenue generation faster than using expatriates. A quote from a German software company executive who arrived in the U.S. five years ago to start up the their firm's U.S. operations said,

"Where was EstablishUS when I needed them? I wasted more than two years organizing, planning and implementing a strategy before I got my first orders. If EstablishUS had been available to me at that time it would have a big help and saved the company tens of thousands of dollars."

 

The Benefits of Outsourcing Launch Services With EstablishUS Are:

• Immediate operational presence

• Experienced U.S. executives and managers

• Domain experience

• Market, industry and sales channel knowledge

• Lower costs then expatriate relocation or travel to U.S. to conduct business here

• Faster time to market / faster revenue generation

• More flexibility (staffing, projects, strategy)

• Less overall risk

Also keep in mind that launching a business thousands of miles away from family and friends can have a serious impact on an employee's loved ones left back home. Even if a company expatriate brings his/her family with them, there is a social and cultural shock to deal with. Assimilating into a new country with a new language and new culture is difficult for most families, especially when the new business venture consumes the employee physically and mentally 24 hours a day 7 days a week. It is not always as glamorous of an adventure as it appeared to be at the outset. Having EstablishUS jump start the process and get the business going quickly will make the transition of employees to the U.S. at a later date much smoother.